“Our brand is built on a love of the traditional artisanship of Turkish towels. Working with a small family-run team of artisans in the Aegean region of Turkey, every product is lovingly crafted to perfection.”
Made from the finest cotton money can buy, our beautifully versatile collection adds a touch of elegance and luxury to everyday living. 100% premium Turkish cotton makes each item superbly durable, soft and absorbent.
Madeleine Hugo fell in love with Turkish towels while living in Istanbul with her family. A highlight of her stay was an extraordinary road trip through the Turkish countryside where she met a family of authentic Turkish towel weavers. To experience their legendary hospitality was humbling in countless ways. Here, over meals of chickpea stew and Çay tea, they discovered a shared love of family, food and life’s simple pleasures.
“Everything there is about slow living and doing everything together as a family, from picking vegetables to cooking and eating together.”
Back in her native South Africa, Madeleine decided to bring these traditional Turkish towels home, creating The Cotton Company. She carefully chooses each design specifically for the South African aesthetic and consults with her team of weavers on contemporary designs that resonate with the local market.
“Their warmth is woven into the fabric of everything they do. Hand crafting is very important to them. For example, the fringes of each and every towel is hand tied.”